willingness-to-pay
Willingness to Pay
Determine what customers will actually pay, not what you hope they'll pay.
How to use
/willingness-to-payApply pricing research constraints to this conversation./willingness-to-pay <product>Estimate willingness to pay for the described product.
Constraints
Van Westendorp Method
Four questions to ask target customers:
- At what price would this be so cheap you'd question the quality?
- At what price is this a bargain?
- At what price is this getting expensive but you'd still consider it?
- At what price is this too expensive — you'd never buy it?
- Plot cumulative distributions. The intersections define your acceptable price range.
- BEST FOR: consumer products, simple SaaS, products with comparable reference points
More from dragoon0x/product-skills
prd-writing
Write product requirement documents that engineers want to read and can actually build from. Covers structure, scope discipline, and the balance between clarity and over-specification. Use when writing PRDs, reviewing spec quality, or when engineering keeps asking clarifying questions.
1freemium-vs-paid-gate
Decide whether a product should offer a free tier, free trial, or go straight to paid. Structured decision framework based on economics, distribution model, and competitive landscape. Use when launching a new product or reconsidering your pricing model.
1error-recovery
When things break, guide people forward instead of leaving them stranded. Error message copy, retry patterns, graceful degradation, and recovery flows. Use when building error handling or failed state UIs.
1cta-patterns
Design calls-to-action that people actually click. Covers button copy, placement logic, urgency without manipulation, and progressive commitment. Use when reviewing pages for conversion potential or when CTA copy feels generic.
1onboarding-flow
Design first-run experiences that create the aha moment fast. Reduces time-to-value by sequencing actions, progressive disclosure, and contextual guidance. Use when building signup flows, product tours, or empty states.
1user-psychology
Apply motivation, friction, and trust patterns to product decisions. Maps cognitive biases and behavioral triggers to specific UI and copy choices. Use when reviewing flows for drop-off points or when something feels right but doesn't convert.
1