working-with-gtm
Working with GTM
Partner with go-to-market teams so what you build actually reaches customers.
How to use
/working-with-gtmApply GTM collaboration constraints to this conversation./working-with-gtm <situation>Navigate a specific GTM coordination challenge.
Constraints
Sales Enablement
- MUST ensure sales can articulate the product's value prop in their own words before launch
- SHOULD create internal launch materials: one-pager, competitive positioning, FAQ, demo script
- MUST brief sales on what's coming with enough lead time to adjust pipeline conversations
- NEVER launch to customers before sales and support are trained
- SHOULD build a feedback loop: sales loss reasons MUST reach the product team regularly
Marketing Coordination
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