Working with GTM

Partner with go-to-market teams so what you build actually reaches customers.

How to use

• /working-with-gtm Apply GTM collaboration constraints to this conversation.
• /working-with-gtm <situation> Navigate a specific GTM coordination challenge.

Constraints

Sales Enablement

• MUST ensure sales can articulate the product's value prop in their own words before launch
• SHOULD create internal launch materials: one-pager, competitive positioning, FAQ, demo script
• MUST brief sales on what's coming with enough lead time to adjust pipeline conversations
• NEVER launch to customers before sales and support are trained
• SHOULD build a feedback loop: sales loss reasons MUST reach the product team regularly