value-prop-writing

a value proposition translates from product to user. it answers: "what do you do, and why should i care?"

the shape

for [audience], [product] is [category] that [outcome].

unlike [alternative], we [point of differentiation].

simple. it works because it carries audience, function, outcome, and differentiation.

what makes a value prop strong

specific audience

write to one. you can have multiple value props for different audiences, but each one is written to one.