SEO

Improve search visibility through technical correctness, performance, and content relevance — not gimmicks.

Distinct from ai-visibility: This skill covers traditional search engine optimization (Google, Bing). ai-visibility covers GEO — optimizing for AI crawlers, llms.txt, and AI citation surfaces.

When to Use

• Auditing crawlability, indexability, canonicals, or redirects
• Improving title tags, meta descriptions, and heading structure
• Adding or validating structured data (JSON-LD)
• Improving Core Web Vitals (LCP, INP, CLS)
• Keyword research and URL-to-keyword mapping
• Planning internal linking or sitemap/robots changes

Principles