Research-First Hook Methodology

Every hook must be traceable to a specific research element. No invention—only discovery.

Core Philosophy

Research first. Every hook has a SOURCE.

The best hooks aren't constructed from templates.
They're extracted from what the brand has already proven, said, or delivered.

If you can't point to where it came from in the research,
it's invention. Invention is weak. Discovery is strong.

The 10 Hook Types