Lead Scoring Engine

Calculate and maintain lead scores (0-100) based on ICP fit, engagement signals, enrichment quality, and acquisition channel -- then sync scores and temperature labels to Attio CRM.

When to Use

• "Score this lead" or "score these leads"
• "What's the lead temperature?"
• "Prioritize my pipeline" or "rank prospects"
• "Update lead scores" or "re-score leads"
• After new engagement data comes in (email reply, meeting booked, website visit)
• When routing leads to determine outreach priority

Scoring Rubric

1. ICP Fit (0-30 points)