brand-consistency
Brand Consistency
Align animation style with brand identity using Disney's principles.
Problem Indicators
- Animation feels "off-brand"
- Generic motion that could be any product
- Inconsistent animation styles across features
- Motion conflicts with brand voice
- Users don't recognize the product's personality
Diagnosis by Principle
Appeal
Issue: Animation lacks distinctive character Fix: Define brand motion attributes. Is your brand playful (bouncy easing), professional (smooth, minimal), energetic (quick, snappy)?
Exaggeration
Issue: Wrong level of drama for brand
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