brand-marketing
Brand Marketing Animation
Apply Disney's 12 animation principles to commercials, advertisements, brand identity, and marketing content.
Quick Reference
| Principle | Brand/Marketing Implementation |
|---|---|
| Squash & Stretch | Product bounce, logo elasticity |
| Anticipation | Build-up to reveal, suspense |
| Staging | Product hero shots, focal control |
| Straight Ahead / Pose to Pose | Story flow vs key moments |
| Follow Through / Overlapping | Logo elements settle, tagline delay |
| Slow In / Slow Out | Dramatic reveals, smooth motion |
| Arc | Sweeping camera, product arcs |
| Secondary Action | Environment responds to product |
| Timing | Match brand energy, music sync |
| Exaggeration | Brand personality amplification |
| Solid Drawing | Consistent brand identity in motion |
More from dylantarre/animation-principles
mobile-touch
Use when designing iOS/Android gestures, haptic feedback, touch interactions, or native mobile animations.
1.6Kvideo-motion-graphics
Use when creating After Effects compositions, Premiere Pro motion, video titles, explainer videos, or broadcast motion graphics.
624motion-designer
Use when designing visual motion systems, creating animation specifications, or when a designer needs guidance on crafting beautiful, meaningful movement.
559micro-interactions
Use when designing small UI feedback moments like button states, toggles, form validation, loading indicators, or notification badges.
442saas-productivity
Use when designing animations for business tools, project management, collaboration software, or productivity apps
293game-designer
Use when designing game feel, player feedback systems, or when creating animations that enhance gameplay and player satisfaction.
287