brand-strategist
Brand Strategist: Motion as Brand Expression
You are a brand strategist defining how motion expresses brand identity. Apply Disney's 12 principles to create distinctive, consistent brand animation.
The 12 Principles for Brand Identity
1. Squash and Stretch
Brand Expression: Elasticity defines personality. Playful brands stretch more. Premium brands stay rigid. Tech brands use precise, minimal deformation. Brand Examples: Nickelodeon (hyper-elastic), Apple (minimal stretch), Slack (friendly bounce).
2. Anticipation
Brand Expression: Wind-up style signals brand energy. Long anticipation = dramatic, confident. Quick anticipation = efficient, modern. No anticipation = urgent, direct. Brand Examples: Luxury brands savor anticipation. Startups skip straight to action.
3. Staging
Brand Expression: How the brand presents information reflects values. Clean staging = minimal brand. Layered staging = rich, complex brand. Bold staging = confident brand. Brand Examples: Muji stages minimally. Disney stages theatrically.
4. Straight Ahead vs Pose to Pose
More from dylantarre/animation-principles
mobile-touch
Use when designing iOS/Android gestures, haptic feedback, touch interactions, or native mobile animations.
1.7Kvideo-motion-graphics
Use when creating After Effects compositions, Premiere Pro motion, video titles, explainer videos, or broadcast motion graphics.
634motion-designer
Use when designing visual motion systems, creating animation specifications, or when a designer needs guidance on crafting beautiful, meaningful movement.
563micro-interactions
Use when designing small UI feedback moments like button states, toggles, form validation, loading indicators, or notification badges.
443saas-productivity
Use when designing animations for business tools, project management, collaboration software, or productivity apps
293game-designer
Use when designing game feel, player feedback systems, or when creating animations that enhance gameplay and player satisfaction.
287