excitement-energy
Excitement & Energy Animation
Create animations that energize, excite, and create dynamic, high-impact experiences.
Emotional Goal
Excitement builds through dynamic, escalating motion. Energy comes from fast, varied animations that create momentum and keep users engaged.
Disney Principles for Excitement
Squash & Stretch
Dynamic and impactful (20-35%). High-energy compression and extension. Objects feel springy and responsive.
Anticipation
Quick, building tension (100-150ms). Like a coiled spring. The anticipation itself creates excitement.
Staging
Dynamic compositions. Diagonal lines, asymmetric layouts. Nothing static—energy in every arrangement.
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