Excitement & Energy Animation

Create animations that energize, excite, and create dynamic, high-impact experiences.

Emotional Goal

Excitement builds through dynamic, escalating motion. Energy comes from fast, varied animations that create momentum and keep users engaged.

Disney Principles for Excitement

Squash & Stretch

Dynamic and impactful (20-35%). High-energy compression and extension. Objects feel springy and responsive.

Anticipation

Quick, building tension (100-150ms). Like a coiled spring. The anticipation itself creates excitement.

Staging

Dynamic compositions. Diagonal lines, asymmetric layouts. Nothing static—energy in every arrangement.