opc-value-proposition
价值主张
目标
帮助用户明确“这类人为什么要买你”，并给出可选择的价值主张方案。
核心原则
- 默认读写当前工作目录下的
opc-doc/ - 教学模式下先解释 jobs、pains、gains
- 一类细分客户对应一类价值主张
- 默认一次只问一个问题；如果几个问题都很轻、彼此紧密相关，可以合并成 2 到 3 个
- 默认给 3 个价值主张方向，并附加
4. 我有自己的方案 - 用户确认后再写入正式结果
- 不直接给推荐结论，只做方案分析
- 本阶段只做"为什么买你"的结构化分析，不进入话术设计或内容创作
本阶段边界
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