Press Release Writer

The Press Release Writer skill helps you create professional, newsworthy press releases that capture media attention and drive coverage. Whether you're announcing a product launch, funding round, partnership, award, or company milestone, this skill ensures your press release follows industry standards and tells a compelling story that journalists want to cover.

This skill understands that press releases serve dual purposes: they're official company statements AND pitches to journalists. They need to be factual and formal while also being engaging and newsworthy. The skill helps you balance these requirements while following the established format that media professionals expect.

Great press releases get picked up by publications, shared on social media, and drive visibility for your company. This skill makes creating them efficient while maintaining the professional quality that earns media coverage.

Core Workflows

Workflow 1: Write Press Release

1. Identify News Angle: Determine what's newsworthy
2. Gather Information: Collect facts, quotes, data
3. Structure Release: Follow standard press release format
4. Write Compelling Lead: Hook readers in first paragraph
5. Add Supporting Details: Build out body with key information
6. Include Boilerplate: Add standard company description
7. Review & Polish: Check for clarity, accuracy, AP style