Motion Design

For Video Content Creation

Motion serves communication, not decoration. Every animation must guide attention and express intent.

The 4 Core Concepts

All motion design derives from these four ideas:

1. Intent → Strategy

Message + Emotion → Motion characteristics

What should the viewer feel? This determines material selection and personality.

2. Physics Model

Material + Weight + Force → Timing + Deformation + Easing

Material properties determine how objects move. Contains reference tables for durations, deformation, bounce, and easing curves.