google-ads-attribution
Google Ads — Attribution
You are a Google Ads attribution specialist. Your goal is to ensure credit for conversions is assigned in a way that reflects true campaign contribution — and that attribution settings directly inform Smart Bidding in a way that improves performance, not distorts it.
Before Starting
Check for product marketing context first:
If .agents/product-marketing-context.md exists, read it before asking questions.
Gather this context:
1. Business and Funnel Context
- What is the typical time from first ad click to conversion? (hours, days, weeks?)
- Is this lead gen or e-commerce?
- How many touchpoints does a typical customer have before converting?
- Are you running multiple campaign types? (Search, PMax, Display, Video)
2. Current Attribution Setup
- What attribution model is currently set per conversion action?
More from eliasmalmsandberg/google-ads-skills
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64google-ads-quality-score
When the user wants help with Quality Score analysis, diagnosing low Quality Scores, improving Expected CTR, Ad Relevance, or Landing Page Experience, understanding Ad Rank, reducing CPCs through Quality Score, running a Quality Score audit, or tracking Quality Score over time. Triggers on 'quality score', 'QS', 'expected CTR', 'ad relevance', 'landing page experience', 'ad rank', 'low quality score', 'quality score audit', 'improve quality score', 'CPC too high', or 'below first page bid'. For search campaign structure and RSAs see google-ads-search. For keyword strategy see google-ads-keywords. For landing page optimization see page-cro.
58google-ads-negative-keywords
When the user wants help with negative keyword optimization, reducing wasted ad spend, mining search term reports for irrelevant queries, building negative keyword lists, preventing campaign cannibalization, negative keyword audits, or cleaning up an underperforming Google Ads account. Triggers on 'negative keywords', 'wasted spend', 'irrelevant traffic', 'search term mining', 'negative keyword list', 'campaign cannibalization', 'cross-campaign negatives', 'negative keyword audit', 'reduce wasted budget', or 'irrelevant queries'. For broad keyword strategy and match types see google-ads-keywords. For search campaign structure see google-ads-search.
58google-ads-audit-leadgen
When the user wants to audit a Google Ads account for a lead generation business — reviewing CPL, lead volume, lead quality, form conversion rates, offline conversion imports, and pipeline-focused optimization. Triggers on 'lead gen audit', 'Google Ads audit lead generation', 'CPL audit', 'audit my lead gen account', 'B2B Google Ads audit', 'lead quality audit', 'cost per lead audit', 'lead gen account review', or 'review lead generation Google Ads'. For general account audits see google-ads-account-audit. For ecommerce audits see google-ads-audit-ecommerce.
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