GTM ICP

Trigger

Apply this Lifecycle SOP when the requested outcome creates, updates, repairs, or retires an ideal customer profile owned by an organization node in an existing GTM workspace.

Scope

Own node-local, freeform Markdown ICPs at icps/<icp-slug>/ICP.md across creation, refinement, deletion, and repo-wide ICP integrity repair. Read legacy icps/<icp-slug>.md artifacts without requiring migration. Do not author persona or member files, manage the workspace lifecycle, or classify/research accounts against saved ICPs.

Inputs

Use the user's accepted ICP facts and uncertainty, the hosting environment's connected-repo and durable-write declarations, the root-to-owner ORG.md chain, owner-local ICPs, and safe supplied sources.

Roles

The agent owns the selected ICP lifecycle flow. The user accepts durable changes. gtm-workspace owns repository structure and connections; the hosting environment declares fixed connections and any replacement persistence mechanism.

Procedure