GTM Persona

Trigger

Apply this Lifecycle SOP when the requested outcome creates, updates, repairs, or retires a buyer or stakeholder persona owned by an organization node in an existing GTM workspace.

Scope

Own node-local, freeform Markdown personas at personas/<persona-slug>/PERSONA.md across creation, refinement, deletion, and repo-wide persona integrity repair. Read legacy personas/<persona-slug>.md artifacts without requiring migration. Do not author ICP or member files, manage the workspace lifecycle, or classify/research leads against saved personas.

Inputs

Use the user's accepted persona facts and uncertainty, the hosting environment's connected-repo and durable-write declarations, the root-to-owner ORG.md chain, owner-local personas, and safe supplied sources.

Roles

The agent owns the selected persona lifecycle flow. The user accepts durable changes. gtm-workspace owns repository structure and connections; the hosting environment declares fixed connections and any replacement persistence mechanism.

Procedure