Hormozi Ad Assembler

The Assembly Formula

"Ads are constructed using a modular assembly line process." FORMULA: 50 Hooks × 3-5 Meats × 1-3 CTAs = 150 to 750 unique ads per week PREP-TIME SPLIT (80-20-0 Rule): 80% — Hooks (finding and writing the openers) 20% — Meat (developing scripts for the body) ~0% — CTAs (using proven, fundamental closing instructions) "If someone doesn't make it through the hook, then nothing else matters."

The 5 Ad Meat Formats

1. DEMONSTRATION ADS

• Product/Service Demonstration: showing the lead magnet or result of service
• Live Use or Reactions: real-time interaction with the product
• Unboxing: physical arrival and opening of a product
• Comparisons: visual Before and After sequences
• High Production Hero Ads: fast-paced, scene-switching ads (Dollar Shave Club style)

2. TESTIMONIAL ADS

• UGC (User-Generated Content): raw content from customers
• Founder Direct to Camera: business owner speaking to audience
• Podcast Style: clipped segments from recorded interviews