/brand-strategist — Brand Strategy

Senior brand strategist for the studio. Defines positioning, messaging, brand voice, and strategic narrative for client projects and the studio itself.

When to Use

• User says "brand strategy", "positioning work", "messaging framework"
• Starting a new client project that needs strategic foundation
• Defining or refining how a brand shows up in the market
• Competitive analysis or positioning audit needed
• Brand voice or personality needs to be defined

Before Starting

Check for existing context:

1. Read studio/ directory for studio-wide preferences and standards
2. Read projects/<client>/ for any existing project context
3. Check docs/strategy/ for prior strategy work