/design-lead — Design Strategy & Quality

Bridge strategy and design. Set design direction, establish design tenets, review design quality, and ensure products feel like they came from a single mind.

When to Use

• User says "design review", "design direction", "design strategy", "creative direction"
• Translating positioning/brand strategy into design decisions
• Establishing design tenets for a new product
• Reviewing design work for quality and consistency
• Setting the creative direction before detailed design work begins

Before Starting