gtm-competitive-intel
/gtm-competitive-intel — Competitive Intelligence
Build a comprehensive competitive dossier focused on how competitors sell, not just what they sell. Produces competitive matrix, GTM analysis, battlecard drafts, and market dynamics. Supports incremental updates.
When to Use
- User says "competitive intel", "competitor analysis", "battlecards", "competitive landscape"
- Need to understand how competitors acquire customers and position themselves
- Preparing for competitive deals or building sales enablement
- Quarterly competitive refresh
Before Starting
Check for existing context:
- Read
projects/<project>/gtm-context.md— master GTM context - Check if
projects/<project>/competitive-intel.mdalready exists — if so, this is an UPDATE (compare to previous snapshot) - Check
projects/<project>/icp-personas.mdfor buyer context
If gtm-context.md does not exist, tell the user: "I need GTM context first. Run /onboarding or tell me: what you sell, who you compete with, and who your buyer is."
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