/gtm-competitive-intel — Competitive Intelligence

Build a comprehensive competitive dossier focused on how competitors sell, not just what they sell. Produces competitive matrix, GTM analysis, battlecard drafts, and market dynamics. Supports incremental updates.

When to Use

• User says "competitive intel", "competitor analysis", "battlecards", "competitive landscape"
• Need to understand how competitors acquire customers and position themselves
• Preparing for competitive deals or building sales enablement
• Quarterly competitive refresh

Before Starting

Check for existing context:

1. Read projects/<project>/gtm-context.md — master GTM context
2. Check if projects/<project>/competitive-intel.md already exists — if so, this is an UPDATE (compare to previous snapshot)
3. Check projects/<project>/icp-personas.md for buyer context

If gtm-context.md does not exist, tell the user: "I need GTM context first. Run /onboarding or tell me: what you sell, who you compete with, and who your buyer is."