/gtm-marketing — Marketing Content & Strategy

Create marketing content organized by funnel stage (awareness → consideration → decision → retention). Includes content strategy, distribution plans, SEO/AEO optimization, and case study frameworks.

When to Use

• User says "content strategy", "marketing content", "blog", "case study", "social posts"
• Building a content engine for pipeline generation
• Need content for a specific funnel stage or campaign
• Planning content calendar or SEO/AEO strategy

Before Starting

Check for existing context:

1. Read projects/<project>/gtm-context.md — master context
2. Read projects/<project>/positioning.md — messaging pillars drive content
3. Read projects/<project>/icp-personas.md — audience and language bank
4. Read projects/<project>/competitive-intel.md — content gaps to exploit
5. Read projects/<project>/gtm-strategy.md — channel strategy