/gtm-outreach — Sales Outreach & Pipeline Generation

Build multi-channel outreach sequences, prospecting strategy, personalization frameworks, and reply handling playbooks. Focused on the outbound motion — distinct from content marketing.

When to Use

• User says "outreach", "cold email", "sequences", "prospecting", "SDR playbook"
• Building outbound pipeline generation
• Designing multi-channel sequences (email + LinkedIn + phone + video)
• Need prospecting criteria or reply handling playbooks

Before Starting

Check for existing context:

1. Read projects/<project>/gtm-context.md — master context
2. Read projects/<project>/icp-personas.md — buyer language and personas (critical for personalization)
3. Read projects/<project>/competitive-intel.md — competitive messaging gaps
4. Read projects/<project>/positioning.md — messaging pillars