gtm-positioning
/gtm-positioning — Positioning & Messaging
Define positioning, strategic narrative, category strategy, and a messaging matrix that maps messaging by persona and buying stage. Produces a messaging guide that all downstream GTM skills consume.
When to Use
- User says "positioning", "messaging", "how should we position", "strategic narrative"
- Defining or refining market positioning
- Building messaging for a launch, rebrand, or new market entry
- Need a messaging matrix for sales and marketing alignment
Before Starting
Check for existing context:
- Read
projects/<project>/gtm-context.md— master GTM context - Read
projects/<project>/icp-personas.md— buyer personas and language bank - Read
projects/<project>/competitive-intel.md— competitive landscape - Check if
projects/<project>/positioning.mdalready exists
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