/gtm-strategy — GTM Strategy & Plan

Build the master GTM plan: growth model, beachhead strategy, channel strategy, launch sequencing, metrics framework, team model, tech stack, and operating rhythm.

When to Use

• User says "GTM plan", "go to market", "growth strategy", "launch strategy"
• Planning a product launch or market entry
• Evaluating growth channels and distribution
• Building a growth model (PLG vs SLG vs community vs hybrid)

Before Starting

Check for existing context (in priority order):

1. Read projects/<project>/gtm-context.md — master context (REQUIRED)
2. Read projects/<project>/icp-personas.md — buyer profiles
3. Read projects/<project>/competitive-intel.md — competitive landscape
4. Read projects/<project>/positioning.md — positioning and messaging