/product-naming — Expert Naming Process

Structured naming process based on David Placek's methodology (Lexicon Branding — created names for Sonos, Pentium, Blackberry, Swiffer).

When to Use

• User says "name this", "brainstorm names", "naming process"
• Naming a new product, feature, company, or project
• Evaluating existing name candidates

Process

Step 1: Identify — Define the Brand Essence

If $ARGUMENTS provides a product or feature description, use it as the starting point. Ask the user to define (or help them articulate):

• What is it? (1 sentence describing the thing to be named)
• Core attributes (3-5 adjectives that describe the ideal brand feeling)
• Target audience (who will use/hear this name most)
• Competitive context (what other names exist in this space)