/product-naming — Expert Naming Process

Structured naming process based on David Placek's methodology (Lexicon Branding — created names for Sonos, Pentium, Blackberry, Swiffer).

When to Use

• User says "name this", "brainstorm names", "naming process"
• Naming a new product, feature, company, or project
• Evaluating existing name candidates

Process

Step 1: Identify — Define the Brand Essence