/gtm-positioning — Positioning & Messaging

Define positioning, strategic narrative, category strategy, and a messaging matrix that maps messaging by persona and buying stage. Produces a messaging guide that all downstream GTM skills consume.

When to Use

• User says "positioning", "messaging", "how should we position", "strategic narrative"
• Defining or refining market positioning
• Building messaging for a launch, rebrand, or new market entry
• Need a messaging matrix for sales and marketing alignment

Before Starting

Check for existing context:

1. Read projects/<project>/gtm-context.md — master GTM context
2. Read projects/<project>/icp-personas.md — buyer personas and language bank
3. Read projects/<project>/competitive-intel.md — competitive landscape
4. Check if projects/<project>/positioning.md already exists