Positioning & Pitch Copy Generator

Produces actual usable marketing copy for bootstrapped products. Not analysis, not frameworks, not "considerations" — ready-to-paste words. Every output is a deliverable the founder can use today: on their homepage, in cold emails, on social media, in sales conversations.

Philosophy

Words are the product's first interface. Before anyone uses your product, they read your copy. If the copy doesn't land, nobody clicks. If nobody clicks, nothing else matters. Positioning is not a strategy exercise — it's the bridge between what you built and the person who needs it.

Read .claude/skills/_shared/philosophy.md for the full bottleneck shift and bootstrapper framework. For positioning specifically:

The bootstrapper positioning reality:

• You don't have brand awareness. Your copy has to do ALL the work.
• You can't A/B test across millions of visitors. Your first version needs to be good enough to convert the first 100.
• You compete with "do nothing" more than with competitors. Your copy must make inaction feel costly.
• The founder is usually the copywriter. These outputs should be usable directly — not "inspiration."