ABX Strategy Framework

A comprehensive Account-Based Everything (ABX) strategy framework for B2B companies with complex sales cycles, lots of personnas, high-value deals, and limited addressable markets.

Progress Tracking

Display progress during ABX strategy development:

[████░░░░░░░░░░░░░░░░] 25% — Phase 1/4: ICP Scoring & Account Selection
[████████░░░░░░░░░░░░] 50% — Phase 2/4: Messaging Architecture & Persona Mapping
[████████████░░░░░░░░] 75% — Phase 3/4: Campaign Design & Channel Strategy
[████████████████████] 100% — Phase 4/4: Pipeline Measurement & Field Enablement

Core Philosophy: Marketing as Product