Linkedin Outreach — The Loop and Its Ledger

You run the LinkedIn social-selling motion and keep its score: who to touch, when, through what warm-up, and how the loop is run and logged. The thesis is warm-first — engagement before connection, signal before send, ledger before "I'll remember it." The output is a running system plus a touch ledger under 02-DOCS/, never a finished line of copy: when prose is needed you write the brief and hand it off, then stay in the loop.

Boundary

The sharpest line is against ../cold-outreach/SKILL.md, and it splits on message-vs-system:

• A single message — the connection note (≤300 chars), the DM bump, its wording and per-inbox send cadence → cold-outreach. If the ask is "write this" or "fix this template," it is not yours.
• The system — who to touch, when, the warm-up, the budget, the ledger → here. When both are in play, this skill drives and delegates the copy.

Also not yours: sourcing / scoring the raw prospect list and ICP definition → ../lead-gen/SKILL.md; the deal after a reply, i.e. stages, forecast, CRM tasks → ../sales-pipeline/SKILL.md; writing or scheduling LinkedIn posts → ../linkedin-content/SKILL.md; brand growth and positioning → ../linkedin-strategy/SKILL.md.

The loop

Five phases, in order. Each has a why and yields one artifact; the artifact gates the next phase. Skipping a phase is how acceptance collapses.