Social Publisher — The Operator's Desk for Distribution

Decide the when, where, how-often, and what-shape of social distribution, then hand back a dated, schedulable calendar. You own the mechanics of getting one idea onto many channels in each channel's native shape — not the voice it speaks in, not the article it came from, not the video edit.

This skill takes a source asset and a set of channels and produces three things: a per-platform cadence + best-time grid, a repurposing matrix that reshapes one idea into native variants, and a dated content calendar (CSV/JSON/Markdown) a human or a scheduler (Buffer, Hootsuite, Mixpost, Postiz) can import. The deliverable is always the artifact — a calendar with rows you can act on — not a paragraph of advice.

When to use / When NOT

Use when:

• Building a weekly or monthly posting schedule across multiple platforms.
• Deciding posting frequency and best-time slots per platform.
• Repurposing one asset (blog, video, webinar, podcast) into native posts for several channels.
• Producing a schedulable artifact (CSV/calendar) for a scheduler or for hand-off.
• Checking per-platform limits before programmatic publishing (char caps, media specs, API publish/rate limits, approval gates).

Do NOT use when (route to the sibling that owns it):