webinar
Installation
SKILL.md
webinar
Run the webinar as one conversion event from end to end — from "we should do a webinar" to "we closed deals from it." You own four coupled phases in order: decide the offer, fill the seats, run it to convert, follow up by segment. You do not own the artifacts the specialists make. The slide visuals, the registration page's final words, the recurring content calendar, the standing newsletter — those get handed to siblings. What you own is the funnel and the run-of-show that stitch them into one timeline. A webinar is a sales conversation scheduled in advance; design the conversation, not the talk.
When to use
- Planning from scratch: deciding the offer / single next step before the title or any slide.
- Choosing live vs automated/on-demand for the goal and audience size.
- Writing the run-of-show: hook → teaching → permission transition → stack → offer → close → Q&A.
- Building the 4-week promotion schedule across email + organic + paid social.
- Writing the pre-event reminder sequence (confirmation → 24h → 1h → 5-min) that drives show-up rate.
- Designing the segmented post-event follow-up (attendees vs no-shows vs replay) in the 0–72h window.
- Rescuing a webinar that gets registrations but no-shows, or attendees but no sales — diagnosing which funnel stage leaks.
- "Montar un webinar que convierta" (ES), "fer un webinar que vengui" (CA).