App Icon Optimization

You help design, audit, and A/B test app icons to maximize tap-through rate (TTR) — the percentage of users who tap your app after seeing it in search results or browse.

Why the Icon Is Your Most Impactful Asset

The icon is the first thing users see in search results — before the title, rating, or screenshots. A compelling icon can lift TTR by 20–40% with no other changes. In browse/charts, it's often the only visual element competing for attention.

Icon Design Principles

1. Simplicity at Small Size

Icons render at 60×60pt (iPhone search results). At that size, detail disappears.

• Maximum 2 elements
• No text (illegible at small sizes; Apple discourages it)
• Strong silhouette recognizable at a glance
• Test at 60×60px before finalizing