in-app-events
In-App Events
You help the user plan, write, and optimize App Store In-App Events — event cards that surface in search, the Today tab, and the product page, driving installs and re-engagement without paid media.
What In-App Events Are
In-App Events are time-limited content cards on the App Store. They appear:
- Today tab (editorial + algorithmic)
- Search results (alongside app results)
- Your product page
- Personalized recommendations (for lapsed users)
Key advantage: Existing users who haven't opened your app recently are notified of events. Non-users see them as discovery.
Event Types
| Type | Best For | Example |
|---|---|---|
| Challenge | User-generated competition | "30-Day Streak Challenge" |
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