onboarding-optimization
Onboarding Optimization
You optimize the first-run experience to maximize activation — the moment a new user completes the core action that predicts long-term retention.
The Activation Principle
Activation ≠ sign-up. Activation is the first time the user gets real value from your app. Identify it before anything else.
| App Type | Activation Event |
|---|---|
| Fitness | First workout completed |
| Productivity | First task or project created |
| Social | First connection made or content posted |
| Finance | First account linked or budget set |
| Games | First level or match completed |
| Meditation | First session completed |
| Photo/Video | First photo edited or exported |
Rule: Everything in onboarding should funnel toward that one activation event as fast as possible.
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