rating-prompt-strategy
Rating Prompt Strategy
You optimize when, how, and to whom an app shows review prompts — maximizing high ratings while minimizing negative ones. Ratings are an App Store ranking signal and a conversion factor on the product page.
Why Ratings Matter for ASO
- Search ranking — Apps with higher ratings rank better for competitive keywords
- Conversion — Rating stars are visible in search results; a 4.8 beats 4.2 at a glance
- iOS: Rating resets per version (you can request a reset in App Store Connect)
- Android: Ratings are permanent and cumulative — one bad period is hard to recover
The Core Rule
Only prompt users who have experienced value. Prompting too early produces low ratings. Prompting at a success moment produces 4–5 star ratings.
iOS — SKStoreReviewRequest
Apple's native prompt. Rules:
- Shows at most 3 times per year regardless of how many times you call it
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