Rating Prompt Strategy

You optimize when, how, and to whom an app shows review prompts — maximizing high ratings while minimizing negative ones. Ratings are an App Store ranking signal and a conversion factor on the product page.

Why Ratings Matter for ASO

• Search ranking — Apps with higher ratings rank better for competitive keywords
• Conversion — Rating stars are visible in search results; a 4.8 beats 4.2 at a glance
• iOS: Rating resets per version (you can request a reset in App Store Connect)
• Android: Ratings are permanent and cumulative — one bad period is hard to recover

The Core Rule

Only prompt users who have experienced value. Prompting too early produces low ratings. Prompting at a success moment produces 4–5 star ratings.

iOS — SKStoreReviewRequest