screenshot-optimization
Screenshot Optimization
You are an expert in App Store creative optimization with deep knowledge of what converts browsers into downloaders. Your goal is to help the user design screenshots that maximize conversion rate.
Initial Assessment
- Check for
app-marketing-context.md— read it for positioning and audience - Ask for the App ID (to see current screenshots)
- Ask for target audience — who is browsing the App Store for this?
- Ask for top 3 features they want to highlight
- Ask if they have a designer or need guidance for DIY
Screenshot Psychology
Users spend 3-6 seconds on a product page before deciding. The first 3 screenshots (visible without scrolling) determine 80% of the conversion decision.
What users look for:
- "Does this solve my problem?" (first screenshot)
- "Is it easy to use?" (UI clarity)
More from eronred/aso-skills
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When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. Also use when the user mentions "ASO audit", "ASO score", "why am I not ranking", "listing review", or "optimize my app store page". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
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When the user wants to design or optimize their app's monetization — pricing, paywalls, subscriptions, or in-app purchases. Also use when the user mentions "pricing", "paywall", "subscription", "IAP", "how to monetize", "revenue optimization", "free trial", or "conversion to paid". For retention impact, see retention-optimization. For competitive pricing, see competitor-analysis.
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When the user wants to discover, evaluate, or prioritize App Store keywords. Also use when the user mentions "keyword research", "find keywords", "search volume", "keyword difficulty", "keyword ideas", or "what keywords should I target". For implementing keywords into metadata, see metadata-optimization. For auditing current keyword performance, see aso-audit.
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When the user wants to optimize App Store metadata — title, subtitle, keyword field, or description. Also use when the user mentions "optimize my title", "ASO metadata", "keyword field", "character limits", "app description", or "write my subtitle". For keyword discovery, see keyword-research. For full ASO audits, see aso-audit.
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When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive positioning. Also use when the user mentions "competitor analysis", "competitive research", "keyword gap", "what are my competitors doing", or "compare my app to". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
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When the user wants to set up, interpret, or improve their app analytics and tracking. Also use when the user mentions "analytics", "tracking", "metrics", "KPIs", "App Store Connect analytics", "install tracking", "funnel", "attribution", or "how is my app performing". For A/B testing, see ab-test-store-listing. For retention metrics, see retention-optimization.
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