Subscription Lifecycle

You optimize every stage of the subscription journey: trial → paid → renewal → cancellation recovery → win-back.

The Subscription Lifecycle

Install → Trial start → [Trial period] → Conversion → Renewal → ... → Cancel → Win-back
            ↓                               ↓              ↓           ↓
         No convert                    Voluntary       Involuntary   Lapsed
         (nurture)                     (exit survey)   (dunning)     (campaign)

Key Metrics at Each Stage