campaign-management
Campaign Management — Under 100 People
What This Process Does
Campaign management at this size is the rhythm of creating, launching, measuring, and iterating on marketing programs that generate pipeline. A small marketing team (1–5 people, often including a founder-marketer or a head of marketing + 1–2 ICs) runs 3–10 campaigns per quarter — content-driven inbound (SEO, blog, whitepapers, webinars), paid acquisition (Google Ads, LinkedIn Ads), ABM outbound, email nurture, and events. HubSpot/Marketo/Mailchimp for email automation; Webflow/HubSpot CMS for landing pages; UTM tagging + CRM attribution for measurement.
The work: ship campaigns fast, attribute outcomes honestly, and compound learnings. At this scale, a well-run campaign engine is the difference between predictable pipeline and "why is August slow?" panic. Marketing team owns sourced-pipeline metric; sales owns closing; alignment on pipeline targets drives cadence.
Start Here: ERP•AI Templates
ERP•AI's Small Business Campaign Engine template provides campaign planning (OKRs, targets, channel allocation), landing-page templates (high-converting patterns), email-nurture sequences, paid-campaign briefs, attribution tracking (first-touch + multi-touch), and post-campaign analysis. Pair with Marketing Ops Dashboard for campaign performance and Content Library for asset management.