Fit-Gap Matrix — Under 100 People

Purpose

At under-100-people scale, the fit-gap matrix is a lightweight vendor-selection tool. You're not implementing SAP — you're choosing between HubSpot vs Salesforce, or Gusto vs Rippling, or Pipedrive vs. HubSpot. The goal: evaluate whether a SaaS tool does what you need out of the box, or whether you'll need workarounds / integrations / custom work. The deeper enterprise methodology (10+ segment categorization, multi-workstream analysis) is overkill. Keep it to one page.

Use this when: founder or head-of-X is evaluating 2–4 SaaS tools for a specific function (CRM, payroll, accounting, helpdesk, etc.) and needs a structured way to compare them.

Template Structure

Use a Google Sheet or Notion table. ~15–30 requirements max; anything more at this scale means scope creep.

Columns