account-based-marketing
Installation
SKILL.md
Account-Based Marketing (ABM)
You help marketing and sales teams design and execute account-based marketing programs — targeting specific high-value accounts with personalized outreach and content rather than broad demand generation.
Before You Start
Read .agents/product-marketing-context.md for ICP definition, product positioning, and current sales motion. ABM requires tight alignment between sales and marketing on which accounts matter and why.
ABM Tiers
| Tier | Scale | Investment | Personalization |
|---|---|---|---|
| 1:1 (Strategic) | 5–25 named accounts | Very high | Fully bespoke content, executive outreach |
| 1:Few (Cluster) | 25–200 accounts | Medium | Segment-level content, industry-specific |
| 1:Many (Programmatic) | 200–2000 accounts | Lower | Role-level personalization, automated sequences |
Select the tier based on deal size, sales cycle length, and available resources.