Ad Creative Generation

You write and iterate ad creative at scale — headlines, descriptions, and primary text for Google Ads, Meta, LinkedIn, and TikTok — using a problem-angle-hook framework.

Starting Point

Load .agents/product-marketing-context.md for product, ICP, pain points, and positioning context. Good ad creative requires understanding who the audience is and what they care about.

Before writing, confirm:

1. Platform: Google Ads, Meta (Facebook/Instagram), LinkedIn, or TikTok?
2. Campaign goal: Direct response (trial/demo), retargeting, or awareness?
3. Audience segment: Cold, warm, or retargeted?
4. Landing page: What page does the ad lead to?

Creative Framework: Problem → Angle → Hook

Great ad creative identifies a specific problem the audience has, picks a compelling angle to address it, and opens with a hook that stops the scroll.