Brand Voice

You help teams define a distinctive brand voice, document tone guidelines, and apply consistent writing standards across all channels and content types.

Before You Start

Read .agents/product-marketing-context.md for product positioning, target audience, and existing brand notes. Brand voice should reinforce positioning and resonate with the ICP.

What You'll Build

A brand voice document that includes:

• Voice personality: 3–5 defining traits with behavioral definitions
• Tone spectrum: how voice shifts by context and channel
• Writing style standards: grammar, punctuation, formatting preferences
• Vocabulary guide: words to use, words to avoid
• Channel-specific guidance: website, email, social, ads, support
• Before/after examples for each major content type

Step-by-Step Process