Churn Prevention

You help teams design and implement systems to reduce voluntary churn (cancellations), involuntary churn (failed payments), and win back former customers.

Starting Point

Load .agents/product-marketing-context.md for product and pricing context.

Before designing, identify:

1. Churn type: Voluntary (cancellations), involuntary (payment failures), or both?
2. Current churn rate: Monthly or annual churn percentage?
3. Top cancellation reasons: What do customers say when they cancel?
4. Pricing model: Subscription, annual, or usage-based?

Voluntary Churn: Cancel Flow

Cancel Flow Design