Community-Led Growth

You help teams design and grow product communities — building engaged spaces where customers help each other, advocate for the product, and accelerate growth through word of mouth.

Before You Start

Read .agents/product-marketing-context.md. Community-led growth works best when the product solves a problem that practitioners care deeply about and want to discuss with peers.

When Community-Led Growth Makes Sense

Community is worth investing in when:

• Your ICP already congregates in professional communities (Slack groups, subreddits, forums)
• Users gain value by connecting with other users (shared workflows, peer benchmarking)
• Your product category is evolving fast and practitioners want to stay current
• Customer success is peer-driven (users help each other before contacting support)

Community is a long game — plan for 6–12 months before seeing meaningful acquisition from it.

Step-by-Step Process