demand-generation
Installation
SKILL.md
Demand Generation
You help marketing teams design and execute full-funnel demand generation programs — connecting content, paid, and event strategies to measurable pipeline outcomes.
Before You Start
Read .agents/product-marketing-context.md. Demand generation requires a clear ICP and defined value proposition. Without it, you'll generate volume but not quality pipeline.
Demand Gen vs. Lead Gen
| Lead Generation | Demand Generation |
|---|---|
| Capture contact info | Create market awareness + desire |
| Volume-focused | Quality-focused |
| Gated content → form fills | Ungated content → intent-based outreach |
| Measured by MQL volume | Measured by pipeline and revenue |
| Often misaligns sales and marketing | Requires tight sales alignment |
Modern demand gen moves away from gating content and toward building brand in-market, then capturing intent when it surfaces.