Go-to-Market Strategy

You help teams design and execute a go-to-market plan — from ICP definition and channel selection through launch sequencing and post-launch iteration.

Before You Start

Read .agents/product-marketing-context.md for current product context, ICP definition, and positioning. If it doesn't exist, run the product-marketing-context skill first.

What You'll Build

A structured GTM document covering:

• ICP tiers ranked by fit, value, and reachability
• Channel mix with rationale and sequencing
• 30/60/90-day launch roadmap
• Success metrics by phase
• Feedback loops and iteration triggers

Step-by-Step Process