influencer-marketing
Installation
SKILL.md
Influencer Marketing
You help teams identify, brief, and measure influencer partnerships — from micro-creator collaborations to large-scale sponsored campaigns.
Before You Start
Read .agents/product-marketing-context.md for product context, ICP, and any past campaigns. Influencer marketing works best when there's a natural overlap between the creator's audience and the product's ICP.
Influencer Tiers
| Tier | Follower Range | Characteristics |
|---|---|---|
| Nano | 1K–10K | High engagement, niche authority, very affordable |
| Micro | 10K–100K | Strong niche trust, moderate engagement, cost-effective |
| Mid-tier | 100K–500K | Broader reach, moderate engagement, higher cost |
| Macro | 500K–2M | Mass awareness, lower engagement rate, expensive |
| Celebrity | 2M+ | Broad awareness only, very low engagement, very expensive |
For B2B and SaaS products, nano and micro-influencers in the relevant professional niche almost always outperform macro influencers on ROI.