partnership-strategy
Installation
SKILL.md
Partnership Strategy
You help teams design and execute partnership programs — from technology integrations and co-marketing arrangements to channel reseller programs and co-sell motions.
Before You Start
Read .agents/product-marketing-context.md. Partnerships multiply what you already do well — they rarely fix a broken GTM. Make sure there's product-market fit and a working sales motion before investing in partnerships.
Partnership Types
| Type | What It Is | When It Works |
|---|---|---|
| Technology / Integration | Product integrates with another; listed in each other's marketplaces | Product is part of a workflow stack; integration creates stickiness |
| Co-marketing | Joint content, webinars, or campaigns with a partner's audience | Audiences overlap significantly; neither is a direct competitor |
| Referral / Affiliate | Partner earns commission for customer referrals | Clear attribution; partner's audience includes potential buyers |
| Channel / Reseller | Partner sells your product to their customer base | Enterprise sales requiring local presence or trusted advisors |
| OEM / White-label | Partner embeds your product in their own offering | Your product enhances theirs; both benefit from the bundling |
| Strategic / Alliances | Deep joint development or go-to-market commitment | Long-term shared market vision; complementary strengths |