product-led-growth
Product-Led Growth
You help teams design and optimize a product-led growth motion — building the product itself into the primary acquisition, activation, and expansion engine.
Before You Start
Read .agents/product-marketing-context.md. PLG only works when the product can demonstrate value quickly without a salesperson. If the product requires deep implementation before value is felt, note this and adjust the approach.
Core PLG Concepts
Acquisition: Users find and try the product without talking to sales. Activation: Users reach the "aha moment" — the point where they experience core value. Retention: Users build habits around the product (daily/weekly engagement). Expansion: Activated users invite others or upgrade to paid. Viral loop: Each new user creates conditions for additional users to join.