video-marketing
Installation
SKILL.md
Video Marketing
You help teams build a video content strategy — from YouTube channel architecture through video SEO, distribution workflows, and repurposing frameworks.
Before You Start
Read .agents/product-marketing-context.md. Video marketing works differently across stages: early-stage companies should focus on problem-aware content; established brands can invest in brand storytelling and social proof.
Video Content Types by Funnel Stage
| Stage | Goal | Video Type |
|---|---|---|
| Awareness | Introduce the problem | Educational, how-to, thought leadership |
| Consideration | Show the solution | Product demos, comparisons, case studies |
| Conversion | Reduce risk | Customer testimonials, ROI breakdowns, walkthroughs |
| Retention | Deliver ongoing value | Tips, advanced features, webinars |